# BooleanMaths vs Simple Analytics

BooleanMaths records 30,692 monthly visits with -9.5% month-over-month growth and Free Trial, Contact for Pricing pricing. Simple Analytics records 106,690 monthly visits with -9.3% growth and Freemium, Paid pricing.

| Metric | [BooleanMaths](https://openaitools.app/tool/booleanmaths-pulse) | [Simple Analytics](https://openaitools.app/tool/simpleanalytics-com) |
| :--- | :--- | :--- |
| Website URL | https://booleanmaths.com | https://www.simpleanalytics.com |
| Categories | AI Marketing, AI For Data Analytics, AI Advertising | AI For Data Analytics, AI Chatbot, AI Assistant |
| Pricing Model | Free Trial, Contact for Pricing | Freemium, Paid |
| Monthly Visits | 30,692 | 106,690 |
| MoM Growth Rate | -9.5% | -9.3% |
| Primary Market | Global | United States |
| Direct Visits | 24,592 | 88,029 |
| Review Score | 4.1 | 4.5 |
| Saved Count | 0 | 0 |
| Supported Platforms | Website | Website |

## BooleanMaths

BooleanMaths positions itself as an "AI marketing engine" whose value is trustworthy data first. Rather than another dashboard that reads whatever the pixel captured, it emphasises server-side event collection: enriched purchase events are sent directly to Meta and Google Ads conversion APIs so ad platforms receive cleaner signals and attribution is less dependent on browser cookies.

The platform layers several analytics products on top of that data layer. Multi-channel attribution untangles overlapping journeys across Meta, Google, and email. User journey enrichment recovers sessions lost to third-party checkouts, cash-on-delivery orders, return-to-origin shipments, and cross-browser paths. A live P&L brings contribution margin, COGS, shipping, and ad spend into one view, and post-purchase surveys capture stated customer intent to validate the modelled attribution.

More recently BooleanMaths has leaned into agentic workflows. Its MCP Labs exposes the marketing data layer through a Model Context Protocol server, so teams can run prompts in Claude, ChatGPT, or Gemini to decompose ROAS, diagnose creatives, or plan seasonal demand. A newer BooleanVision feature tracks creative assets, extracts hooks and messaging, and recommends combinations. Pricing is quoted after a demo, and the company publishes benchmark case studies across dozens of D2C brands.

**Pricing & Plans:** Pricing is not published transparently on the main site; plans are quoted after a demo or sales conversation, with a free trial and promotional offers such as a discount on the first three months. A free walkthrough/demo is the usual entry point.

- **Server-side CAPI tracking:** Sends enriched purchase events to Meta and Google Ads conversion APIs to improve match quality and reduce dependence on browser-side pixels.
- **Multi-channel attribution:** Resolves overlapping journeys across Meta, Google, email, and other channels with multi-touch modelling for first-touch and channel comparisons.
- **Live P&L tracking:** Puts contribution margin, COGS, shipping, RTO, and ad spend in one live view so scaling decisions are made on profit, not just ROAS.
- **Journey enrichment and surveys:** Recovers orders lost to third-party checkouts, COD, RTO, and cross-browser journeys, and adds post-purchase surveys to capture customer intent.
- **MCP Labs for AI agents:** Exposes the data layer via an MCP server so teams can run prebuilt or custom prompts in Claude, ChatGPT, or Gemini for ROAS decomposition and creative diagnostics.

**Strengths:** Server-side CAPI and journey enrichment directly target common D2C attribution blind spots; Combines attribution, P&L, creative intelligence, and surveys in one data layer; MCP integration lets existing AI assistants query first-party marketing data; Publishes benchmark case studies with concrete ROAS and visibility deltas

**Limitations:** No transparent public pricing; you must book a demo to get numbers; Attribution quality still depends on correct event implementation and product-level data hygiene; Heavier setup than a simple pixel installer for stores with complex checkout flows

[Profile (Markdown)](https://openaitools.app/tool/booleanmaths-pulse.md)

## Simple Analytics

Simple Analytics is built around a single premise: you can understand how a website performs without tracking people. Instead of identifying visitors, it records pageviews and events in aggregate, derives country-level location from request data without storing IP addresses, and calculates session starts from pageview context rather than persistent identifiers. The result is a one-page dashboard that shows traffic in seconds, needs no configuration, and requires no consent management integration.

The product is strongest when used as a second, independent measurement layer. Its own positioning is the "consent gap": when visitors reject analytics consent, GA4 may under-report through blocked tags and consent-mode modeling, while Simple Analytics continues to observe pageviews and events. Teams keep GA4 for reporting, audiences and conversion workflows, then compare the two datasets to work out whether a traffic drop is real or a measurement artifact. Cookieless data can be pushed into BI tools, data warehouses and internal dashboards through the Stats API and raw export API.

Simple Analytics B.V. is an EU-owned company headquartered in Amsterdam and hosts data in the EU, primarily in the Netherlands. It reports 31,300+ users and counts organisations such as the Bank of England, Michelin, GOV.UK, Hyundai and DuckDuckGo among its users. It also ships an AI assistant and MCP server for querying your analytics in natural language, and offers a white-label programme for agencies and partners.

**Pricing & Plans:** Freemium with usage-based scaling. A free plan covers one user, five websites, unlimited pageviews and one month of history but requires a badge. Paid self-serve starts around $20/month for a single user and roughly 100,000 pageviews, rising with data points; extra users cost about $20/month each, and annual billing gives two months free. Enterprise and GA4 comparison plans are quoted after a free 30-day proof of concept.

- **No cookies, no consent banner:** Because no personal data is processed, you can drop the analytics cookie banner entirely while staying compliant with GDPR, ePrivacy, UK GDPR and PECR.
- **Runs alongside GA4:** Keep GA4 for reporting and conversions while Simple Analytics supplies an independent, cookieless baseline for the traffic banners and blockers hide.
- **One-page dashboard:** Traffic, top pages, referrers and events appear immediately with no tag-manager configuration or dashboard building.
- **API, exports and data warehouse:** Pull aggregated stats or raw data into Looker Studio, Power BI, CSV/JSON exports or your own models through documented APIs.
- **AI assistant and MCP server:** Query your analytics in natural language and connect the data to AI tooling through the MCP server, hosted in the EU unless you opt in otherwise.

**Strengths:** No cookies, no personal data and no visitor IDs means no consent banner is required; EU-owned and EU-hosted, with documented GDPR, ePrivacy, PECR and CCPA alignment; Truly lightweight to set up: one-page dashboard with nothing to configure; Works as a complement to GA4 rather than forcing a full migration

**Limitations:** Not a replacement for deep product analytics: funnels, cohorts and user-level journeys are out of scope by design; The free plan caps history at one month and requires a badge on your site; Costs scale with pageviews, so very high-traffic sites pay more than a flat-rate tool; Some advanced capabilities such as the AI assistant may send data to a provider outside the EU when enabled

[Profile (Markdown)](https://openaitools.app/tool/simpleanalytics-com.md)

## Frequently Asked Questions

### How do BooleanMaths and Simple Analytics compare in monthly traffic?

BooleanMaths has 30,692 monthly visits, while Simple Analytics has 106,690. Traffic estimates describe audience size, not product quality.

### How do their growth rates compare?

BooleanMaths has a month-over-month growth rate of -9.5%; Simple Analytics has -9.3%.

### How does pricing compare?

BooleanMaths: Free Trial, Contact for Pricing. Pricing is not published transparently on the main site; plans are quoted after a demo or sales conversation, with a free trial and promotional offers such as a discount on the first three months. A free walkthrough/demo is the usual entry point. Simple Analytics: Freemium, Paid. Freemium with usage-based scaling. A free plan covers one user, five websites, unlimited pageviews and one month of history but requires a badge. Paid self-serve starts around $20/month for a single user and roughly 100,000 pageviews, rising with data points; extra users cost about $20/month each, and annual billing gives two months free. Enterprise and GA4 comparison plans are quoted after a free 30-day proof of concept.

## Alternatives

| # | Tool Name | Monthly Visits | MoM Growth Rate | Pricing Model | Summary | Profile (Markdown) |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | [The StoryGraph](https://openaitools.app/tool/thestorygraph-com) | 5,691,605 | +4.5% | Freemium | Mood-based book recommendations and reading tracking | [.md](https://openaitools.app/tool/thestorygraph-com.md) |
| 2 | [Triple Whale](https://openaitools.app/tool/triple-whale) | 1,594,461 | +1.1% | Freemium, Paid | Know what's actually working in your ecommerce business — and act on it instantly. | [.md](https://openaitools.app/tool/triple-whale.md) |
| 3 | [HypeAuditor](https://openaitools.app/tool/hypeauditor-com) | 917,615 | +0.5% | Contact for Pricing | AI influencer marketing platform to find, vet, and run creator campaigns | [.md](https://openaitools.app/tool/hypeauditor-com.md) |
| 4 | [Julius AI](https://openaitools.app/tool/julius-ai) | 665,487 | +5% | Free Trial, Contact for Pricing | Chat with your data to get analysis, charts, reports, and slides | [.md](https://openaitools.app/tool/julius-ai.md) |
| 5 | [Peec AI](https://openaitools.app/tool/peec-ai) | 262,088 | +0.8% | Free Trial, Paid, Contact for Pricing | AI search visibility analytics for marketing teams | [.md](https://openaitools.app/tool/peec-ai.md) |
| 6 | [Scale Insights™](https://openaitools.app/tool/scaleinsights-com) | 84,404 | -33.4% | Free Trial, Paid | Automate Amazon PPC with rules you fully control | [.md](https://openaitools.app/tool/scaleinsights-com.md) |
| 7 | [Basedash](https://openaitools.app/tool/basedash-com) | 75,536 | +12.7% | Free Trial, Paid, Contact for Pricing | AI-native business intelligence your whole team can actually trust | [.md](https://openaitools.app/tool/basedash-com.md) |
| 8 | [Polar Analytics](https://openaitools.app/tool/polaranalytics-com) | 44,209 | -23.6% | Free Trial, Paid | The AI data platform that gives ecommerce teams and their agents one trusted source of truth | [.md](https://openaitools.app/tool/polaranalytics-com.md) |
| 9 | [Athenic AI](https://openaitools.app/tool/athenic-ai) | 28,511 | +193.9% | Freemium | AI data analyst that answers business questions with governed, verifiable charts and reports | [.md](https://openaitools.app/tool/athenic-ai.md) |
| 10 | [Lebesgue](https://openaitools.app/tool/lebesgue) | 23,737 | -24.3% | Freemium, Free Trial | An AI CMO that explains your e-commerce marketing data and tells you what to do next | [.md](https://openaitools.app/tool/lebesgue.md) |

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Source: https://openaitools.app/compare/booleanmaths-pulse-vs-simpleanalytics-com

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