# BooleanMaths

According to OpenAITools.app telemetry verified on 2026-11-11, BooleanMaths (booleanmaths.com) is an AI platform indexed under AI Marketing generating 30.69K monthly visits with a month-over-month traffic delta of -3.21K (-9.5%). Its primary geographic market is Global (— traffic share), and it operates on a Free Trial, Contact for Pricing pricing model. Top competing alternatives by monthly volume include Triple Whale (1.59M visits/mo), TrueROAS (3.66K visits/mo), Lebesgue (23.74K visits/mo).

Accurate attribution and a trusted data layer for D2C brands

## Key Telemetry & Specifications

| Metric | Value |
| :--- | :--- |
| Tool Name | BooleanMaths |
| Handle | booleanmaths-pulse |
| Status | active |
| Origin | independent |
| Maintenance | active |
| Official Domain | booleanmaths.com |
| Website URL | https://booleanmaths.com |
| Categories | AI Marketing, AI For Data Analytics, AI Advertising |
| Pricing Model | Free Trial, Contact for Pricing |
| Monthly Visits | 30,692 |
| MoM Traffic Change | -3,214 |
| MoM Growth Rate | -9.5% |
| Primary Market | Global |
| Market Share | — |
| Direct Visits | 24,592 |
| Organic Search Visits | — |
| Social Visits | — |
| Referral Visits | 498 |
| Email Visits | 1,290 |
| Review Score | 4.1 |
| Saved Count | 0 |
| Supported Platforms | Website |
| Billing Platforms |  |
| Attributes | Features: Website; Pricing: Free Trial; Pricing: Contact for Pricing |
| Tags | Marketing Attribution, Conversion Tracking, Marketing Analytics, Shopify Analytics, Ad Optimization, Conversion APIs, ROAS Improvement, User Journey Mapping, D2C Marketing |

## Overview

BooleanMaths positions itself as an "AI marketing engine" whose value is trustworthy data first. Rather than another dashboard that reads whatever the pixel captured, it emphasises server-side event collection: enriched purchase events are sent directly to Meta and Google Ads conversion APIs so ad platforms receive cleaner signals and attribution is less dependent on browser cookies.

The platform layers several analytics products on top of that data layer. Multi-channel attribution untangles overlapping journeys across Meta, Google, and email. User journey enrichment recovers sessions lost to third-party checkouts, cash-on-delivery orders, return-to-origin shipments, and cross-browser paths. A live P&L brings contribution margin, COGS, shipping, and ad spend into one view, and post-purchase surveys capture stated customer intent to validate the modelled attribution.

More recently BooleanMaths has leaned into agentic workflows. Its MCP Labs exposes the marketing data layer through a Model Context Protocol server, so teams can run prompts in Claude, ChatGPT, or Gemini to decompose ROAS, diagnose creatives, or plan seasonal demand. A newer BooleanVision feature tracks creative assets, extracts hooks and messaging, and recommends combinations. Pricing is quoted after a demo, and the company publishes benchmark case studies across dozens of D2C brands.

## Pricing & Plans

Pricing is not published transparently on the main site; plans are quoted after a demo or sales conversation, with a free trial and promotional offers such as a discount on the first three months. A free walkthrough/demo is the usual entry point.

## Key Features & Capabilities

- **Server-side CAPI tracking:** Sends enriched purchase events to Meta and Google Ads conversion APIs to improve match quality and reduce dependence on browser-side pixels.
- **Multi-channel attribution:** Resolves overlapping journeys across Meta, Google, email, and other channels with multi-touch modelling for first-touch and channel comparisons.
- **Live P&L tracking:** Puts contribution margin, COGS, shipping, RTO, and ad spend in one live view so scaling decisions are made on profit, not just ROAS.
- **Journey enrichment and surveys:** Recovers orders lost to third-party checkouts, COD, RTO, and cross-browser journeys, and adds post-purchase surveys to capture customer intent.
- **MCP Labs for AI agents:** Exposes the data layer via an MCP server so teams can run prebuilt or custom prompts in Claude, ChatGPT, or Gemini for ROAS decomposition and creative diagnostics.

## Primary Use Cases

- **Fix hidden tracking gaps (D2C growth lead):** Compare reported conversions against GA4 and native platform tools, then recover orders that were never attributed because they completed on third-party checkouts or in another browser.
- **Optimise ad spend on true ROAS (Performance marketer):** Use server-side events and multi-touch attribution to give Meta and Google cleaner signals, then shift budget toward channels that genuinely drive incremental revenue.
- **Monitor contribution margin (Ecommerce finance and ops):** Track COGS, shipping, returns and RTO alongside ad spend in a live P&L to confirm campaigns are profitable before scaling them.
- **Run AI-assisted analysis (Marketing analyst):** Query the marketing data layer from Claude, ChatGPT, or Gemini through MCP to decompose ROAS or diagnose underperforming creatives without manual exports.

## Strengths

- Server-side CAPI and journey enrichment directly target common D2C attribution blind spots
- Combines attribution, P&L, creative intelligence, and surveys in one data layer
- MCP integration lets existing AI assistants query first-party marketing data
- Publishes benchmark case studies with concrete ROAS and visibility deltas

## Limitations

- No transparent public pricing; you must book a demo to get numbers
- Attribution quality still depends on correct event implementation and product-level data hygiene
- Heavier setup than a simple pixel installer for stores with complex checkout flows

## Frequently Asked Questions

### Does BooleanMaths replace Google Analytics or Triple Whale?
It is designed to sit alongside them as a more complete attribution layer. The company's published benchmarks compare its Google conversions import against GA4, the native Shopify app, and Triple Whale, reporting higher tracking visibility, so many brands run it in parallel during evaluation.

### How does it handle orders that never touch the website?
User journey enrichment is built specifically for these cases: third-party checkouts, cash-on-delivery and return-to-origin flows, and cross-browser journeys are stitched back to the originating ad, email, or channel.

### What is MCP Labs?
MCP Labs exposes the BooleanMaths data layer through a Model Context Protocol server. You run prompts in Claude, ChatGPT, or Gemini to analyse ROAS, creatives, SKUs, and landing pages, using prebuilt workflows or your own.

### How much does it cost?
Pricing is not published and is quoted after a demo. A free trial and periodic promotions such as a discount on the first three months are typically offered.

### What is BooleanMaths's monthly traffic and growth trend?
BooleanMaths currently receives 30.69K monthly visits, with a month-over-month traffic change of -3.21K (-9.5% growth rate). Its primary source market is Global (— share), including 24.59K direct visits/mo and — organic search visits/mo.

### Is BooleanMaths free? What is its pricing model?
BooleanMaths operates on a Free Trial, Contact for Pricing pricing model. Pricing is not published transparently on the main site; plans are quoted after a demo or sales conversation, with a free trial and promotional offers such as a discount on the first three months. A free walkthrough/demo is the usual entry point. Supported billing and checkout platforms include: not listed.

### What are the best BooleanMaths alternatives in 2026?
Based on OpenAITools.app category traffic and feature fit, the top five alternatives to BooleanMaths are: 1. Triple Whale (1.59M visits/mo); 2. TrueROAS (3.66K visits/mo); 3. Lebesgue (23.74K visits/mo); 4. Growify (8.51K visits/mo); 5. HypeAuditor (917.62K visits/mo).

### Which platforms and core AI capabilities does BooleanMaths support?
BooleanMaths is classified under AI Marketing, AI For Data Analytics, AI Advertising, supports the following platforms: Website, and its core capability tags include: Marketing Attribution, Conversion Tracking, Marketing Analytics, Shopify Analytics, Ad Optimization, Conversion APIs.

## Alternatives

| Tool Name | Monthly Visits | Pricing Model | Compare |
| :--- | :--- | :--- | :--- |
| [Triple Whale](https://openaitools.app/tool/triple-whale) | 1,594,461 | Freemium, Paid | [Compare](https://openaitools.app/compare/booleanmaths-pulse-vs-triple-whale) |
| [TrueROAS](https://openaitools.app/tool/trueroas-io) | 3,655 | Free Trial, Paid | [Compare](https://openaitools.app/compare/booleanmaths-pulse-vs-trueroas-io) |
| [Lebesgue](https://openaitools.app/tool/lebesgue) | 23,737 | Freemium, Free Trial | [Compare](https://openaitools.app/compare/booleanmaths-pulse-vs-lebesgue) |
| [Growify](https://openaitools.app/tool/growify) | 8,513 | Paid (quote-based); Contact for Pricing | [Compare](https://openaitools.app/compare/booleanmaths-pulse-vs-growify) |
| [HypeAuditor](https://openaitools.app/tool/hypeauditor-com) | 917,615 | Contact for Pricing | [Compare](https://openaitools.app/compare/booleanmaths-pulse-vs-hypeauditor-com) |
| [Polar Analytics](https://openaitools.app/tool/polaranalytics-com) | 44,209 | Free Trial, Paid | [Compare](https://openaitools.app/compare/booleanmaths-pulse-vs-polaranalytics-com) |
| [By the Numbers](https://openaitools.app/tool/bythenumbersapp-com) | 11,605 | Free Trial, Paid | [Compare](https://openaitools.app/compare/booleanmaths-pulse-vs-bythenumbersapp-com) |
| [MyDataNinja](https://openaitools.app/tool/mydataninja) | 1,662 | Freemium, Free Trial, Paid | [Compare](https://openaitools.app/compare/booleanmaths-pulse-vs-mydataninja) |
| [WorkMagic](https://openaitools.app/tool/workmagic-io) | 14,786 | Contact for Pricing | [Compare](https://openaitools.app/compare/booleanmaths-pulse-vs-workmagic-io) |
| [Third i](https://openaitools.app/tool/thirdi) | 4,361 | Free Trial, Contact for Pricing | [Compare](https://openaitools.app/compare/booleanmaths-pulse-vs-thirdi) |
| [Scale Insights™](https://openaitools.app/tool/scaleinsights-com) | 84,404 | Free Trial, Paid | [Compare](https://openaitools.app/compare/booleanmaths-pulse-vs-scaleinsights-com) |
| [Peec AI](https://openaitools.app/tool/peec-ai) | 262,088 | Free Trial, Paid, Contact for Pricing | [Compare](https://openaitools.app/compare/booleanmaths-pulse-vs-peec-ai) |

---
Source: https://openaitools.app/tool/booleanmaths-pulse