# Thena

According to OpenAITools.app telemetry verified on 2026-11-11, Thena (thena.ai) is an AI platform indexed under AI Customer Service generating 9.78K monthly visits with a month-over-month traffic delta of -4.08K (-29.4%). Its primary geographic market is United States (54.1% traffic share), and it operates on a Freemium, Paid, Contact for Pricing pricing model. Top competing alternatives by monthly volume include Hiver (140.33K visits/mo), Pylon (284.89K visits/mo), Intercom (2.76M visits/mo).

Resolve B2B customer issues where they start: Slack, email and chat

## Key Telemetry & Specifications

| Metric | Value |
| :--- | :--- |
| Tool Name | Thena |
| Handle | thena |
| Status | active |
| Origin | official |
| Maintenance | active |
| Official Domain | thena.ai |
| Website URL | https://www.thena.ai |
| Categories | AI Customer Service, AI Assistant, AI Chatbot, AI Response Generator, AI Workflow, AI Knowledge Base |
| Pricing Model | Freemium, Paid, Contact for Pricing |
| Monthly Visits | 9,781 |
| MoM Traffic Change | -4,078 |
| MoM Growth Rate | -29.4% |
| Primary Market | United States |
| Market Share | 54.1% |
| Direct Visits | 3,850 |
| Organic Search Visits | — |
| Social Visits | — |
| Referral Visits | 987 |
| Email Visits | 321 |
| Review Score | 4.4 |
| Saved Count | 0 |
| Supported Platforms | Website |
| Billing Platforms |  |
| Attributes | Features: Website; Pricing: Freemium; Pricing: Paid; Pricing: Contact for Pricing |
| Tags | AI Customer Support, B2B Support, Ticketing System, Help Desk Software, Omni-channel Support, AI Automation, Workflow Automation, Customer Relationship Management (CRM), AI Agents, SaaS, Enterprise Software, Customer Service AI |

## Overview

Thena is a customer support platform designed specifically for B2B SaaS rather than consumer e-commerce. B2B conversations scatter across Slack Connect channels, email threads and in-app chat, and Thena's core idea is to collapse that sprawl into a single tracked ticket queue. Tickets are detected and managed directly inside Slack with account context attached, so a support engineer never has to switch windows to see who is asking or what plan they are on.

On top of that ticketing layer sits an AI agent system. The agents do not stop at answering questions; they are built to run B2B tasks — provisioning a workspace, handling a renewal, pulling a report, applying ticket fields, creating tickets and escalating when a case needs a person. Around them sit the operational tools a support org expects: auto-triage, groups with custom assignment logic, routing, custom fields, SLA policies, auto-responders, CSAT collection and role-based team boards.

The company rounds this out with knowledge base and blogging features, branded private or public help centers, workflow automation that combines AI with human-checked logic, and integrations into HubSpot, Salesforce and Jira. Pricing is published and per-seat, with a free plan that needs no credit card, a Starter tier at $29 per user per month billed annually, Standard at $79, and an Enterprise tier at $119 that adds custom agent deployments, MS Teams, enterprise APIs and enterprise security features.

## Pricing & Plans

A free plan is available with no credit card required. Paid tiers are billed annually per user: Starter at $29/user/month (including Slack and email, up to 5 seats and 1,000 tickets/month), Standard at $79/user/month adding AI web chat, AI agent studio, MCP and APIs, and Enterprise at $119/user/month adding AI agent custom deployments, MS Teams, enterprise APIs and enterprise security. A tailored demo is offered for larger rollouts.

## Key Features & Capabilities

- **Slack-Native Support:** Tickets are detected and managed directly inside Slack with full account context, so support teams stay where their customers already are.
- **AI Agents That Take Action:** Purpose-built AI agents respond to customers, apply fields, create tickets, escalate and execute B2B tasks like provisioning, renewals and reporting — outcomes, not just answers.
- **Omni-Channel Ticketing:** Slack, email, web chat, MS Teams, Discord and web forms flow into the same tracked queue, with auto-triage, groups, routing rules and SLA enforcement.
- **Apps and Integrations:** Engineers can connect or build apps so AI agents can read and write to internal systems, APIs and data sources.
- **Multi-Channel Broadcasting:** Share product updates across Slack, Teams and email with audience-targeting per account, then measure reach with broadcast analytics.
- **Support Automation and Insights:** Auto-responders, CSAT surveys, knowledge articles, workflows, custom fields and role-based boards give teams the control to run support as a repeatable process.

## Primary Use Cases

- **Unify scattered B2B support channels (Head of Support):** Turn Slack Connect channels and shared email inboxes into a single ticket queue with SLA tracking, auto-triage and clean handover to AI agents.
- **Automate first-line and back-office tasks (Support operations lead):** Let AI handle repetitive requests and execute account actions like provisioning or reporting so engineers can focus on complex technical cases.
- **Broadcast product updates to specific accounts (Product marketing manager):** Publish release notes and announcements to the right accounts across Slack, Teams and email, and track open and engagement rates.
- **Build a self-service knowledge hub (Support content owner):** Stand up branded help centers, author knowledge articles inside support flows and let auto-responders cover gaps while the team is offline.

## Strengths

- Slack-native ticketing with full account context, unusual among helpdesks
- AI agents execute B2B tasks — provisioning, renewals, reporting — not just replies
- Published per-seat pricing with a free plan and no credit card required
- Omni-channel intake across Slack, email, web chat, MS Teams and Discord
- AI agent studio, MCP support and APIs available from the Standard tier
- Integrates with HubSpot, Salesforce and Jira, plus custom app building
- Includes help centers, broadcasting and CSAT tooling in the same product

## Limitations

- AI agent studio and unlimited MCP sit at the Standard tier and above, so the entry plan is limited
- Free/Starter tiers cap seats and tickets, which can pinch as a team grows
- Enterprise agent custom deployments, MS Teams and enterprise APIs require a sales conversation
- The value depends on your customers actually using Slack, email or chat rather than a phone desk

## Frequently Asked Questions

### What is Thena?
An AI-powered customer support platform for B2B teams. It turns messages from Slack, email, web chat and MS Teams into trackable tickets, then uses AI agents and workflow logic to route, respond and resolve them.

### Is there a free plan?
Yes. There is a free plan with no credit card required. Paid tiers start at $29 per user per month for Starter (billed annually, up to 5 seats and 1,000 tickets per month), $79 for Standard and $119 for Enterprise.

### What makes Thena different from a normal helpdesk?
Its headline channel is Slack — Thena detects and manages tickets directly inside Slack with full account context. It also covers email, AI web chat, MS Teams, Discord and embedded web forms.

### How do the AI agents work?
AI resolves questions and runs B2B tasks such as provisioning, renewals and reporting. It responds to customers, applies ticket fields, creates tickets and escalates when needed, so the outcome is a completed action rather than just an answer.

### Can it connect to our internal tools?
Through HubSpot, Salesforce and Jira integrations, plus a custom apps framework that lets AI agents manage data and APIs from other internal systems.

### Does it include a knowledge base?
Yes. Consolidate articles, collections and help centers in one place — the Starter tier includes up to 2 help centers, with unlimited help centers on higher plans — and use them in support flows to improve AI answers.

### How does pricing work?
Starter, Standard and Enterprise are billed annually per user. Enterprise adds AI agent custom deployments, MS Teams, enterprise APIs and enterprise security features, and is quoted through a demo.

### What is Thena's monthly traffic and growth trend?
Thena currently receives 9.78K monthly visits, with a month-over-month traffic change of -4.08K (-29.4% growth rate). Its primary source market is United States (54.1% share), including 3.85K direct visits/mo and — organic search visits/mo.

### Is Thena free? What is its pricing model?
Thena operates on a Freemium, Paid, Contact for Pricing pricing model. A free plan is available with no credit card required. Paid tiers are billed annually per user: Starter at $29/user/month (including Slack and email, up to 5 seats and 1,000 tickets/month), Standard at $79/user/month adding AI web chat, AI agent studio, MCP and APIs, and Enterprise at $119/user/month adding AI agent custom deployments, MS Teams, enterprise APIs and enterprise security. A tailored demo is offered for larger rollouts. Supported billing and checkout platforms include: not listed.

### What are the best Thena alternatives in 2026?
Based on OpenAITools.app category traffic and feature fit, the top five alternatives to Thena are: 1. Hiver (140.33K visits/mo); 2. Pylon (284.89K visits/mo); 3. Intercom (2.76M visits/mo); 4. Crisp (1.41M visits/mo); 5. tawk.to (5.73M visits/mo).

### Which platforms and core AI capabilities does Thena support?
Thena is classified under AI Customer Service, AI Assistant, AI Chatbot, AI Response Generator, supports the following platforms: Website, and its core capability tags include: AI Customer Support, B2B Support, Ticketing System, Help Desk Software, Omni-channel Support, AI Automation.

## Alternatives

| Tool Name | Monthly Visits | Pricing Model | Compare |
| :--- | :--- | :--- | :--- |
| [Hiver](https://openaitools.app/tool/hiver) | 140,328 | Freemium, Free Trial, Paid, Free | [Compare](https://openaitools.app/compare/hiver-vs-thena) |
| [Pylon](https://openaitools.app/tool/pylon) | 284,885 | Paid | [Compare](https://openaitools.app/compare/pylon-vs-thena) |
| [Intercom](https://openaitools.app/tool/intercom-help) | 2,764,543 | Free Trial, Paid | [Compare](https://openaitools.app/compare/intercom-help-vs-thena) |
| [Crisp](https://openaitools.app/tool/crisp-chat) | 1,408,646 | Free Trial, Paid, Contact for Pricing, Free | [Compare](https://openaitools.app/compare/crisp-chat-vs-thena) |
| [tawk.to](https://openaitools.app/tool/abdul-malik-ibrahim-jaber-hassan) | 5,726,823 | Freemium | [Compare](https://openaitools.app/compare/abdul-malik-ibrahim-jaber-hassan-vs-thena) |
| [Re:amaze](https://openaitools.app/tool/reamaze-com) | 455,787 | Free Trial, Paid, Contact for Pricing | [Compare](https://openaitools.app/compare/reamaze-com-vs-thena) |
| [Unthread](https://openaitools.app/tool/unthread) | 27,017 | Free Trial, Paid, Contact for Pricing | [Compare](https://openaitools.app/compare/thena-vs-unthread) |
| [Tidio](https://openaitools.app/tool/tidio) | 527,313 | Freemium | [Compare](https://openaitools.app/compare/thena-vs-tidio) |
| [Desku](https://openaitools.app/tool/desku) | 13,634 | Free Trial, Paid | [Compare](https://openaitools.app/compare/desku-vs-thena) |
| [BoldDesk](https://openaitools.app/tool/bolddesk) | 124,232 | Free Trial, Contact for Pricing | [Compare](https://openaitools.app/compare/bolddesk-vs-thena) |
| [SaleWisely](https://openaitools.app/tool/salewisely) | 187,721 | Freemium, Contact for Pricing | [Compare](https://openaitools.app/compare/salewisely-vs-thena) |
| [Chaport](https://openaitools.app/tool/chaport-com) | 1,458,924 | Freemium | [Compare](https://openaitools.app/compare/chaport-com-vs-thena) |

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Source: https://openaitools.app/tool/thena