# Zawa

依據 OpenAITools.app 於 2026-11-11 查驗的觀測資料，Zawa（zawa.ai）是收錄於 AI 平面設計的 AI 平台，每月產生 49.46萬次造訪，月流量變化量為 -23.23萬（-32%）。其主要地理市場為俄羅斯（流量佔比 22.6%），並採用免費增值定價模式。依每月流量計算的主要競爭替代方案包括 Adobe Firefly（每月 3.97億次造訪），Picsart（每月 1651.16萬次造訪），Creative Fabrica 字型產生器（每月 515.58萬次造訪）。

Zawa (formerly X-Design) is an AI design agent that builds and maintains a locked-in brand kit, then applies it automatically across logos, posters, social posts, product photography, and short-form video. Instead of designing each asset from scratch, you store your palettes, typography, and usage rules once and let Zawa generate on-brand results for every channel.

## 主要觀測資料與規格

| 指標 | 數值 |
| :--- | :--- |
| 工具名稱 | Zawa |
| 代稱 | zawa |
| Status | active |
| Origin | independent |
| Maintenance | active |
| 官方網域 | zawa.ai |
| 網站網址 | https://zawa.ai |
| 分類 | AI 平面設計, AI Logo 生成器, AI 海報生成器, AI 樣機生成器, AI Agent |
| 定價模式 | 免費增值 |
| 每月造訪次數 | 494,646 |
| 月流量變化 | -232,303 |
| 月成長率 | -32% |
| 主要市場 | 俄羅斯 |
| 市佔率 | 22.6% |
| 直接造訪 | 251,567 |
| 自然搜尋造訪 | — |
| 社群造訪 | — |
| 推薦流量造訪 | 20,076 |
| 電子郵件造訪 | 8,342 |
| 評論分數 | 4.2 |
| 收藏數 | 1 |
| 支援平台 | 網站 |
| 帳務平台 |  |
| 屬性 | 功能: 網站; 價格: 免費增值; 價格: 需聯絡報價; 價格: 免費 |
| 標籤 | AI 品牌工具, AI 設計代理, Logo 製作工具, 品牌識別設計, 品牌指南, 海報設計, 社群媒體素材, 產品攝影, AI 照片編輯器, AI 影片生成器, 樣機產生器, 背景移除工具, 虛擬服裝試穿, 批次照片編輯 |

## 總覽

Zawa (formerly X-Design) is an AI design agent that builds and maintains a locked-in brand kit, then applies it automatically across logos, posters, social posts, product photography, and short-form video. Instead of designing each asset from scratch, you store your palettes, typography, and usage rules once and let Zawa generate on-brand results for every channel.

## 價格與方案

Freemium with four tiers. The Free plan gives limited access to most tools. Paid Plus, Pro, and Max plans are billed monthly or yearly and grant higher daily and monthly quotas, extra credits, and access to premium image and video models, with Pro members getting half-price video generation. Basic tools like background removal and upscaling are labeled practically unlimited on paid tiers, while generative tools use monthly soft quotas that can be topped up by buying credits. An Enterprise/API tier with dedicated capacity and private models is available through sales contact. A 7-day money-back guarantee applies to unused Pro/Max plans and unused purchased credits.

## 關鍵功能與能力

- **Locked-in brand kit and brand memory:** Save your colors, fonts, and usage rules once; every new logo, poster, or post is generated already aligned with that kit, so a café's cups, menu, and flyers all feel like one brand.
- **Logo design and brand guide:** Zawa produces polished logo concepts in seconds, alongside a structured brand guide covering palettes, typography, and usage rules that you can hand to printers or staff.
- **Posters, menus, and mockups in one workspace:** Generate social media posts, flyers, menus, posters, and one-click mockups across packaging and signage without rebuilding layouts for each format.
- **AI product photography:** Turn plain phone photos of products into clean, professional-looking shots with realistic settings suitable for social media, delivery apps, and Google Maps listings.
- **Photo and video tool suite:** Enhance, upscale, extend, recolor, remove objects or backgrounds in bulk, and generate short videos with watermark removal, background removal, and text-to-video or image-to-video options.

## 主要使用情境

- **Build a complete brand identity fast (Coffee shop or restaurant owner):** Generate a logo, a matching poster, a menu, and social templates from one brand kit, so the shop looks consistent online and in-store without hiring a designer.
- **Product photos without a studio (Small e-commerce seller):** Photograph items on a phone, then let Zawa clean up the shots, place them in realistic settings, and resize them for marketplaces, Instagram, and delivery apps.
- **Weekly content and short-form video (Social media manager):** Produce a scroll-stopping ad concept, vertical cutdowns for TikTok and Instagram, and text-to-video variants on a weekly cadence.
- **Keep a multi-location brand consistent (Marketing lead at a growing brand):** Standardize campaign visuals so live events, storefronts, and content all follow the same palette, typography, and usage rules.

## 優勢

- Brand kit is reused automatically across every generated asset
- Combines image, social creative, and video tools in one workspace
- Free tier is genuinely usable for trying the core tools
- Access to multiple third-party image and video models from a single account
- Includes practical small-business assets like menus, flyers, and a brand guide

## 限制

- Credit-based limits can run out quickly on heavy generative video usage
- Advanced video models (Veo, Sora, Kling) are gated to paid tiers only
- Some enterprise/API capabilities require contacting sales for a quote
- Refunds depend on usage history and purchase channel (App Store/Google Play handled externally)

## 常見問題

### What are Zawa credits?
Credits are Zawa's universal in-platform currency. Every AI-powered feature — the design agent, background generation, logo creation, video tools, and more — draws from the same credit pool, so you decide where to spend them.

### How does Zawa's pricing work?
There is a free tier with limited access to most tools. Paid Plus, Pro, and Max plans (monthly or yearly billing) unlock higher daily and monthly quotas, faster video limits, and access to premium image and video models. An Enterprise/API tier is quoted on request.

### What are the usage limits on Free vs paid plans?
Free covers only limited use of core tools. Paid plans split limits into "practically unlimited" basic tools (background remover, image enhancer, object remover, upscaler) and monthly soft quotas for heavy generative tools such as backgrounds, logos, recoloring, image extension, product models, and video.

### Can I cancel, and what happens to unused credits?
You can cancel from your account menu under Manage Subscriptions at least 24 hours before the next billing cycle. Plan-included credits freeze until you resubscribe; unused purchased credits and unused Pro/Max plans may qualify for a 7-day refund. Subscriptions bought through the App Store or Google Play must be refunded by those stores.

### Does Zawa support third-party AI models?
Yes. Beyond its own generation and editing models, Zawa exposes third-party image and video engines such as Veo, Sora, Kling, Seedance, and Midjourney-style options, each consuming credits at model-specific rates.

### Zawa 的每月流量與成長趨勢為何？
Zawa 目前每月有 49.46萬次造訪，月流量變化為 -23.23萬（成長率 -32%）。其主要來源市場為俄羅斯（佔比 22.6%），其中包含每月 25.16萬次直接造訪與每月 — 次自然搜尋造訪。

### Zawa 是免費的嗎？其定價模式為何？
Zawa 採用免費增值定價模式。Freemium with four tiers. The Free plan gives limited access to most tools. Paid Plus, Pro, and Max plans are billed monthly or yearly and grant higher daily and monthly quotas, extra credits, and access to premium image and video models, with Pro members getting half-price video generation. Basic tools like background removal and upscaling are labeled practically unlimited on paid tiers, while generative tools use monthly soft quotas that can be topped up by buying credits. An Enterprise/API tier with dedicated capacity and private models is available through sales contact. A 7-day money-back guarantee applies to unused Pro/Max plans and unused purchased credits. 支援的帳務與結帳平台包括：未列出。

### 2026 年最佳的 Zawa 替代方案有哪些？
依據 OpenAITools.app 的分類流量與功能契合度，Zawa 的前五大替代方案為：1. Adobe Firefly（每月 3.97億次造訪）; 2. Picsart（每月 1651.16萬次造訪）; 3. Creative Fabrica 字型產生器（每月 515.58萬次造訪）; 4. Design.com（每月 397.04萬次造訪）; 5. BeFunky（每月 212.53萬次造訪）。

### Zawa 支援哪些平台與核心 AI 能力？
Zawa 分類於 AI 平面設計, AI Logo 生成器, AI 海報生成器, AI 樣機生成器，支援以下平台：網站，其核心能力標籤包括：AI 品牌工具, AI 設計代理, Logo 製作工具, 品牌識別設計, 品牌指南, 海報設計。

## 替代方案

| 工具名稱 | 每月造訪次數 | 定價模式 | 比較 |
| :--- | :--- | :--- | :--- |
| [Adobe Firefly](https://openaitools.app/tw/tool/adobe) | 396,998,213 | 免費增值 | [比較](https://openaitools.app/tw/compare/adobe-vs-zawa) |
| [Picsart](https://openaitools.app/tw/tool/picsart) | 16,511,620 | 免費增值、免費試用 | [比較](https://openaitools.app/tw/compare/picsart-vs-zawa) |
| [Creative Fabrica 字型產生器](https://openaitools.app/tw/tool/creative-fabrica) | 5,155,766 | 免費增值 | [比較](https://openaitools.app/tw/compare/creative-fabrica-vs-zawa) |
| [Design.com](https://openaitools.app/tw/tool/design-com) | 3,970,422 | 免費增值 | [比較](https://openaitools.app/tw/compare/design-com-vs-zawa) |
| [BeFunky](https://openaitools.app/tw/tool/befunky) | 2,125,335 | 免費增值 | [比較](https://openaitools.app/tw/compare/befunky-vs-zawa) |
| [Lovart](https://openaitools.app/tw/tool/lovart) | 2,116,942 | 免費試用 | [比較](https://openaitools.app/tw/compare/lovart-vs-zawa) |
| [Kittl](https://openaitools.app/tw/tool/kittl) | 1,956,722 | 免費增值 | [比較](https://openaitools.app/tw/compare/kittl-vs-zawa) |
| [Ideogram](https://openaitools.app/tw/tool/ideogram) | 1,882,585 | 免費增值 | [比較](https://openaitools.app/tw/compare/ideogram-vs-zawa) |
| [Microsoft Designer 網頁版](https://openaitools.app/tw/tool/microsoft-designer-for-web) | 1,638,698 | 免費 | [比較](https://openaitools.app/tw/compare/microsoft-designer-for-web-vs-zawa) |
| [Greetings Island AI 邀請函產生器](https://openaitools.app/tw/tool/ai-invitation-generator) | 1,446,061 | 免費增值 | [比較](https://openaitools.app/tw/compare/ai-invitation-generator-vs-zawa) |
| [Morphic](https://openaitools.app/tw/tool/morphic) | 1,229,941 | 免費增值 | [比較](https://openaitools.app/tw/compare/morphic-vs-zawa) |
| [千圖網（58pic）](https://openaitools.app/tw/tool/qiantu-com) | 1,043,285 | 免費增值 | [比較](https://openaitools.app/tw/compare/qiantu-com-vs-zawa) |

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來源：https://openaitools.app/tw/tool/zawa