WorkMagic is a marketing science platform built around Triangulated Measurement: it uses incrementality lift tests as ground truth, then calibrates media mix modelling for strategy and causal multi-touch attribution for daily execution.

Why start with incrementality instead of attribution?

Incrementality tests measure causal lift directly, so they do not inherit the biases baked into platform-reported conversions. WorkMagic says 98% of its tests successfully measure lift, versus an industry average of around 70%.

What is the halo effect WorkMagic measures?

The halo effect is the impact an ad on one channel has on sales elsewhere — for example TikTok Shop Ads lifting Shopify revenue. WorkMagic measures this cross-channel impact so budgets reflect total incremental value.

How accurate is the media mix model?

WorkMagic calibrates its causal media mix model with both historical data and live lift-test results, and says projections typically land within 10% of actual performance.

Is pricing published?

No. WorkMagic sells through a demo, and pricing is quoted based on your spend, channels and measurement scope.

WorkMagic markets to e-commerce and omnichannel brands and has published customer stories from Comfrt, Indacloud and David Protein.

¿Cuál es el tráfico mensual y la tendencia de crecimiento de WorkMagic?

WorkMagic recibe actualmente 14,79 mil visitas mensuales, con una variación de tráfico intermensual de -9,95 mil (tasa de crecimiento del -40,2 %). Su principal mercado de origen es Estados Unidos (47,7 % de cuota), con 6,45 mil visitas directas/mes y — visitas de búsqueda orgánica/mes.

¿WorkMagic es gratis? ¿Cuál es su modelo de precios?

WorkMagic opera con un modelo de precios Precio a consultar. Contact for pricing. WorkMagic sells through a demo and quotes based on ad spend, channel mix and measurement scope; no public price list is published. Las plataformas de facturación y pago compatibles incluyen: stripe.

WorkMagic — Tráfico (14,79 mil/mes), Precios, API y Alternativas

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WorkMagic — Tráfico (14,79 mil/mes), Precios, API y Alternativas | Open AI Tools

Acerca de WorkMagic

Incrementality testing as ground truth

Run automated geo and holdout experiments that measure true causal lift, with the vendor reporting a 98% test success rate versus an industry average near 70%.

Omnichannel causal attribution

Calibrate a multi-touch attribution model with verified lift results so channel and creative-level credit reflects real incremental impact across all sales channels.

Causal media mix modeling

A real-time MMM calibrated on historical data plus live test results, producing budget projections that land within roughly 10% of actual performance.

Halo effect measurement

Quantify the impact of ads on sales channels beyond the one they ran in, so ROAS reflects the whole funnel rather than a single platform.

Finance-aligned reporting

Align growth and finance on the same objective metrics, replacing platform-reported CAC estimates with incrementality-adjusted figures.

Budget optimisation

Convert measurement into next-dollar decisions with budget scenario planning across channels and creative.

WorkMagic is a marketing measurement platform that runs incrementality lift tests as ground truth, then uses those results to calibrate causal attribution and media mix models for omnichannel decision-making.

Casos de uso de alto impacto para WorkMagic

Growth marketer

Prove lift before scaling spend

Run geo or holdout lift tests to prove which campaigns actually drive sales before you scale spend behind them.

E-commerce performance lead

See cross-channel halo effects

Measure how advertising on one channel lifts sales on another — TikTok Shop Ads driving Shopify revenue, for instance — so ROAS reflects the full funnel.

Marketing finance partner

Align finance and marketing on CAC

Replace platform-reported CAC with incrementality-adjusted numbers so finance and growth agree on what a customer actually costs.

Media planner

Plan budgets with calibrated MMM

Use a test-calibrated media mix model to plan budget allocation across channels with projections you can defend internally.

CMO

Build an evidence-based measurement story

Establish a credible, experiment-backed view of performance to support investment decisions and reporting.

Las mejores 12 alternativas y competidores de WorkMagic

Comparación de telemetría lado a lado de herramientas de IA competidoras en la misma categoría principal

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Posición	Herramienta de IA	Visitas mensuales	Crecimiento intermensual	Cuota de tráfico directo	Precios	Comparativa directa
●	WorkMagic	14,79 mil	-40,2 %	44% directo	Precio a consultar	Actual
1	Triple Whale	1,59 M	+1,1 %	78% directo	Freemium, De pago	vs Triple Whale
2	Incremental	6,88 mil	+5,4 %	39% directo	Precio a consultar	vs Incremental
3	Akkio	19,53 mil	+8,8 %	41% directo	Freemium, Precio a consultar	vs Akkio
4	Growify	8,51 mil	+11,5 %	41% directo	Paid (quote-based); Contact for Pricing	vs Growify
5	BooleanMaths	30,69 mil	-9,5 %	80% directo	Prueba gratuita, Precio a consultar	vs BooleanMaths
6	MyDataNinja	1,66 mil	-49,8 %	39% directo	Freemium, Prueba gratuita, De pago	vs MyDataNinja