StartupTools

Begin with who you are — how you think and work, what you optimise for and your constraints — so ideas start from fit rather than trends.

Test whether people actually have the problem and are willing to pay, with idea scoring, market demand checks and objective comparisons of alternatives.

Turn what you learned into a coherent plan with a seven-section business plan builder, go-to-market strategy and financial projections.

An AI co-founder that maintains context over time, from identity and idea context to full memory, plus decision checkpoints and ongoing nudges.

Most founders move Identity to Ideas to Plan, but you can upgrade, downgrade or switch anytime without losing your work.