WorkMagic is a marketing science platform built around Triangulated Measurement: it uses incrementality lift tests as ground truth, then calibrates media mix modelling for strategy and causal multi-touch attribution for daily execution.

Why start with incrementality instead of attribution?

Incrementality tests measure causal lift directly, so they do not inherit the biases baked into platform-reported conversions. WorkMagic says 98% of its tests successfully measure lift, versus an industry average of around 70%.

What is the halo effect WorkMagic measures?

The halo effect is the impact an ad on one channel has on sales elsewhere — for example TikTok Shop Ads lifting Shopify revenue. WorkMagic measures this cross-channel impact so budgets reflect total incremental value.

How accurate is the media mix model?

WorkMagic calibrates its causal media mix model with both historical data and live lift-test results, and says projections typically land within 10% of actual performance.

Is pricing published?

No. WorkMagic sells through a demo, and pricing is quoted based on your spend, channels and measurement scope.

WorkMagic markets to e-commerce and omnichannel brands and has published customer stories from Comfrt, Indacloud and David Protein.

Qual é o tráfego mensal e a tendência de crescimento de WorkMagic?

WorkMagic recebe atualmente 14,79 mil visitas mensais, com variação de tráfego mês a mês de -9,95 mil (taxa de crescimento de -40,2%). Seu principal mercado de origem é Estados Unidos (47,7% de participação), incluindo 6,45 mil visitas diretas/mês e — visitas de busca orgânica/mês.

O WorkMagic é gratuito? Qual é o seu modelo de preços?

WorkMagic opera com um modelo de preços Preço sob consulta. Contact for pricing. WorkMagic sells through a demo and quotes based on ad spend, channel mix and measurement scope; no public price list is published. As plataformas de cobrança e checkout suportadas incluem: stripe.

WorkMagic — Tráfego (14,79 mil/mês), Preços, API e Alternativas

Open AI Tools

WorkMagic — Tráfego (14,79 mil/mês), Preços, API e Alternativas | Open AI Tools

Sobre o WorkMagic

Incrementality testing as ground truth

Run automated geo and holdout experiments that measure true causal lift, with the vendor reporting a 98% test success rate versus an industry average near 70%.

Omnichannel causal attribution

Calibrate a multi-touch attribution model with verified lift results so channel and creative-level credit reflects real incremental impact across all sales channels.

Causal media mix modeling

A real-time MMM calibrated on historical data plus live test results, producing budget projections that land within roughly 10% of actual performance.

Halo effect measurement

Quantify the impact of ads on sales channels beyond the one they ran in, so ROAS reflects the whole funnel rather than a single platform.

Finance-aligned reporting

Align growth and finance on the same objective metrics, replacing platform-reported CAC estimates with incrementality-adjusted figures.

Budget optimisation

Convert measurement into next-dollar decisions with budget scenario planning across channels and creative.

WorkMagic is a marketing measurement platform that runs incrementality lift tests as ground truth, then uses those results to calibrate causal attribution and media mix models for omnichannel decision-making.

Casos de uso de alto impacto para WorkMagic

Growth marketer

Prove lift before scaling spend

Run geo or holdout lift tests to prove which campaigns actually drive sales before you scale spend behind them.

E-commerce performance lead

See cross-channel halo effects

Measure how advertising on one channel lifts sales on another — TikTok Shop Ads driving Shopify revenue, for instance — so ROAS reflects the full funnel.

Marketing finance partner

Align finance and marketing on CAC

Replace platform-reported CAC with incrementality-adjusted numbers so finance and growth agree on what a customer actually costs.

Media planner

Plan budgets with calibrated MMM

Use a test-calibrated media mix model to plan budget allocation across channels with projections you can defend internally.

CMO

Build an evidence-based measurement story

Establish a credible, experiment-backed view of performance to support investment decisions and reporting.

Principais 12 alternativas e concorrentes de WorkMagic

Comparação de telemetria lado a lado de ferramentas de IA concorrentes na mesma categoria principal

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Classificação	Ferramenta de IA	Visitas mensais	Crescimento mensal	Participação do tráfego direto	Preços	Comparação direta
●	WorkMagic	14,79 mil	-40,2%	44% direto	Preço sob consulta	Atual
1	Triple Whale	1,59 mi	+1,1%	78% direto	Freemium, Pago	vs Triple Whale
2	Incremental	6,88 mil	+5,4%	39% direto	Preço sob consulta	vs Incremental
3	Akkio	19,53 mil	+8,8%	41% direto	Freemium, Preço sob consulta	vs Akkio
4	Growify	8,51 mil	+11,5%	41% direto	Paid (quote-based); Contact for Pricing	vs Growify
5	BooleanMaths	30,69 mil	-9,5%	80% direto	Teste gratuito, Preço sob consulta	vs BooleanMaths
6	MyDataNinja	1,66 mil	-49,8%	39% direto	Freemium, Teste gratuito, Pago	vs MyDataNinja