60sec.site targets the gap between a blank page and a full website builder. Most site builders give you a canvas and expect you to fill it; 60sec.site instead asks what your business does and then drafts the entire page for you. After the first generation you can refine the theme, swap brand colours from a set of predefined palettes, adjust layouts and edit any text, so the result is a starting point you own rather than a locked template.
The builder leans heavily on conversion and discoverability. Page structures follow the AIDA (attention, interest, desire, action) marketing formula, and every generated site ships with automatic meta tags, titles, descriptions, sitemap generation, mobile-responsive layouts and free SSL. Forms for email capture, booking links and custom CTAs are built in, and you can attach analytics, a Facebook pixel or an AI chatbot through custom script support.
A notable recent addition is a Model Context Protocol (MCP) server, which lets you build and publish sites directly from AI assistants such as Claude, ChatGPT and Cursor using OAuth instead of API keys. The platform reports 341,890+ sites created across 150+ countries, and offers a 7-day free trial with paid plans starting at $9 per month for custom domains, the AI blog writer and analytics.
