faraday.ai

Faraday provides customer context that AI agents and marketing workflows use to personalize experiences. Its platform returns context on roughly 240 million U.S. adults through MCP, a real-time API and batch deployment, drawing on a catalog of more than 1,400 consumer and identity data points. You choose the elements you want in your payload and Faraday makes them available for the tools you already use. Beyond third-party context, Faraday builds and deploys custom machine learning models on your own data to produce predictions such as propensity to convert, next best offer or persona clustering, and it can run recurring deployments so every engagement is scored automatically. The platform connects with major data warehouses, cloud providers and marketing tools, and Faraday Pro lets teams buy context without a contract or minimum commitment.