Flowpoint

Flowpoint takes a different route from the crowded hosted-analytics market: it is licensed software you deploy on your own infrastructure. Analytics are collected, stored, and processed inside your own servers, cloud, or network, so visitor data, sessions, events, and conversions never travel to a third-party service. That on-prem architecture is the core selling point, and it makes GDPR, UK DPA 2018, and internal data-residency compliance a default rather than an add-on.

The second pillar is agentic reporting. Flowpoint ships a built-in MCP (Model Context Protocol) server, which means AI clients such as Claude, Claude Code, Cursor, or any MCP-compatible tool can query your analytics directly and assemble dashboards for you. You can describe what you want — "traffic overview for the last 7 days", "conversion funnel from homepage to signup", "top sources by country" — and the agent returns live, interactive charts and tables without you writing SQL. Crucially, you choose where inference happens: a local model running inside your network, or a cloud model like Claude. The agent builds the dashboard interface but is not given raw access to your data.

Day-to-day, Flowpoint behaves like a familiar analytics tool: real-time visitor counts, session and event tracking, conversion funnels, and filters by device, browser, country, or UTM source, with PDF exports for stakeholders. The difference is the deployment model and the interface layer. Because it is licensed rather than sold as a subscription SaaS, pricing is arranged with the vendor — the site asks interested teams to request a license and describe their setup.