folk positions itself as "the AI CRM for your entire sales motion." Rather than a rigid enterprise database, it offers a flexible people-and-companies workspace you can shape around how your team actually sells. Contacts can be pulled in from LinkedIn, Gmail, Outlook, WhatsApp and a browser extension, then organized into groups, views and pipelines without a lengthy implementation project.
The AI layer is where folk differentiates. Relationship intelligence summarizes past interactions, AI assistants research prospects, score leads against your ICP, draft personalized icebreakers and run follow-ups, and "magic fields" enrich records automatically. Enrichment credits find verified emails and phone numbers, while messages, sequences and campaign analytics handle outreach across the channels your prospects already use.
folk is sold per member with a free two-week trial and no credit card requirement. Standard covers pipeline management, enrichment and AI assistants; Premium adds custom objects and deals, sequences, dashboards and API access; Enterprise adds security controls, group-level permissions, dedicated onboarding and priority support. The company advertises SOC 2 and GDPR compliance and lists thousands of customers on its site.
