HelpLook combines a knowledge management system with an AI layer in one product. Teams write and publish content in a WYSIWYG editor that supports rich text and Markdown, organise it into categories, and expose it either as a public knowledge portal, an internal knowledge base or a chat widget embedded in their own site or app.
The AI side is what sets it apart from plain documentation tools. You train a HelpLook AI on your existing content and then embed AI question-and-answer, AI knowledge search or a chat assistant into your site via a JS snippet or API token. Multi-turn conversation and lead capture help support teams deflect repetitive tickets while still collecting qualified enquiries.
The platform is aimed at content creators, support teams and internal operations. It includes role-based permissions and organisation sync, real-time collaboration, analytics on search behaviour and article reads, custom domains and branding, plus third-party integrations for websites, apps and mini-programs. HelpLook states that it holds ISO/IEC 27001 certification and relies on TLS encryption and data isolation, and it advertises a starting price of roughly ¥99 per month on its Chinese site.
