Intentsify focuses on the idea that intent signals are only useful when they can be tied to the actual people doing the research. Rather than selling anonymous topic-level surges, the platform resolves observed research activity to identified accounts, buying groups, and individual contacts, drawing on both third-party content networks and a customer's own website traffic. That contact-level view is pitched as the foundation for sharper targeting, faster deal cycles, and cleaner reporting.
On the activation side, Intentsify turns those audiences into campaigns. Teams can serve dynamic ads across programmatic display, CTV, social, and out-of-home, generate verified leads tied to in-market accounts, and run integrated email and event programs. Many of its solutions are offered as fully managed services, so a marketing team can stand up programs without adding platforms or headcount.
More recently the company has positioned its data for AI agents, launching an MCP integration that lets tools such as Claude and ChatGPT query Intentsify's B2B intelligence directly without custom APIs. The platform also offers reporting and audience-explorer tooling, along with comparison pages against competitors like 6sense, Bombora, and Demandbase.
