PropertySimple targets the parts of real estate marketing that agents rarely have time for: posting consistently, running ads for every listing, and following up with every lead before interest fades. The platform builds a content calendar for you, writes and schedules posts across TikTok, Instagram, Facebook, LinkedIn and X, and keeps publishing week after week without manual input. Agents who would rather not build that calendar themselves can lean on the Autopilot plan and simply approve what goes out.
On top of the content engine sits a CRM designed around conversation speed. It captures incoming leads, highlights the ones showing real buying signals, transcribes calls, and sends automatic text and email follow-ups written with ChatGPT. Together, the marketing side keeps new leads arriving and the follow-up side keeps them from going cold, which is where most agent pipelines quietly leak.
The other half of the product is the ZIP-code strategy: agents can claim a ZIP code on PropertySimple's national property portal so buyers searching in that area see their photo and contact details, with the platform pushing traffic toward that ZIP. Campaigns can also be generated automatically for new-to-market listings, open houses, price drops and sales. Pricing is flexible and month to month, and the company offers a free trial so agents can test the workflow before committing.
