Publora started as a conventional multi-platform scheduler — a calendar view, a rich post editor supporting text, images, video, carousels, stories and reels, and per-network validation that catches formatting problems before a post goes out. Accounts are connected once and published to from one place, with email notifications covering successful publishes, errors and account changes. AI features sit alongside the manual workflow: an AI editor for refining copy and an idea generator that draws on past posting performance to propose new content.
What distinguishes Publora today is its API-first posture. The same engine that powers the dashboard is available as a REST endpoint, so a cron job, a CI/CD pipeline or an n8n workflow can publish a post with a single POST request and no SDK. In parallel, Publora runs an MCP server — 20 personal tools plus 52 agency tools, 72 in total — that plugs into Claude Code, Cursor, Codex, Cline and other MCP-compatible clients. Users can ask in plain language for a post to go out tomorrow at 9am on LinkedIn, or ask how last week's Bluesky posts performed, and the agent handles the API calls.
Agency functionality is a distinct track rather than an add-on. Agencies get isolated client workspaces with content, accounts and analytics kept completely separate, role-based team access, single-link client approvals and centralized billing. Pricing is metered per connected social account rather than per seat, with automatic volume discounts as more accounts are added, which suits agencies managing many small client portfolios.
