No. It is a paid product sold as a one-time license purchase rather than a monthly subscription, with optional add-ons. The vendor's site lists remote access and the MCP server among the features.

Which operating systems does it support?

SEO Utils is a desktop application built for macOS, Windows and Linux.

Can it track rankings in AI search engines?

Yes. Besides Google and Bing rank tracking, it includes an AI visibility module and LLM rank tracker that report whether ChatGPT, Google AI Overviews, AI Mode and Perplexity mention or cite your brand.

What is the MCP server for?

It lets MCP-compatible AI clients such as Claude Desktop or Claude Code, plus automation tools like n8n, Make and Zapier, query your SEO data — Search Console performance, backlinks, traffic, keyword metrics and content gaps — using natural language.

Does it work with Google Search Console?

Yes. You connect your GSC properties and SEO Utils stores unlimited daily history, adds cannibalization detection, split testing and bulk URL submission on top of the standard reports.

What is SEO Utils's monthly traffic and growth trend?

SEO Utils currently receives 13.65K monthly visits, with a month-over-month traffic change of -4.62K (-25.3% growth rate). Its primary source market is Pakistan (38.6% share), including 5.54K direct visits/mo and — organic search visits/mo.

Is SEO Utils free? What is its pricing model?

SEO Utils operates on a Paid pricing model. Paid — one-time license purchase (perpetual rather than subscription, according to the vendor's homepage). Additional features such as remote access and the MCP server are listed as part of the product. Check the official site for current license tiers and add-ons. Supported billing and checkout platforms include: not listed.

SEO Utils — AI Tool Traffic (13.65K/mo), Pricing, API & Alternatives

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About SEO Utils

AI visibility and LLM rank tracking

Monitor whether Google AI Overviews, AI Mode, ChatGPT and Perplexity mention or cite your brand, track visibility scores and sentiment, and benchmark against competitors with scheduled runs.

Log file analysis for AI crawlers

Upload or auto-import server logs over SFTP to see how GPTBot, ClaudeBot, PerplexityBot and OAI-SearchBot crawl your site, with robots.txt compliance and an AI-versus-search traffic split.

MCP server for natural-language SEO queries

Connect Claude Desktop, Claude Code or automation platforms like n8n, Make and Zapier to ask plain-English questions about Search Console performance, backlinks, keyword metrics and content gaps.

Rank tracking for search and maps

Track unlimited keywords on Google and Bing across desktop and mobile, monitor SERP features, and deploy Google Maps grid tracking in square, circle or custom polygon shapes with demographics overlays.

Search Console, reporting and internal links

Pull unlimited GSC history with daily auto-sync, detect cannibalization, run SEO split tests, build white-labeled client reports, and generate internal link suggestions that apply directly to WordPress.

SEO Utils is a desktop-first SEO platform built for practitioners who prefer owning a local application over paying for yet another cloud subscription. It covers the classic toolkit — unlimited keyword rank tracking on Google and Bing across desktop and mobile, backlink analysis, Search Console data with unlimited history beyond Google's 16-month cap, index gap analysis, SERP data, demographics and content generation — and presents everything in a single native app for macOS, Windows and Linux.

What sets it apart is the AI-search layer. The AI Visibility module shows how often Google AI Overviews, AI Mode, ChatGPT and Perplexity mention your brand next to competitors, with visibility scores and sentiment analysis. The LLM Rank Tracker plots competitors on a scatter plot and can run on a schedule, while Log File Analysis shows how bots like GPTBot, PerplexityBot, ClaudeBot and OAI-SearchBot actually crawl your site, including robots.txt compliance and an AI-versus-search traffic split.

Beyond tracking, SEO Utils supports automation: an MCP server lets Claude Desktop, Claude Code, n8n, Make or Zapier query GSC performance, backlinks, traffic, keyword metrics and content gaps in plain English. Internal link suggestions are generated from your Search Console data and can be applied to WordPress with one click and reverted just as easily. Agency workflows include client workspaces, white-labeled reports with custom domains and password-protected dashboards, scheduled PDF exports, email delivery and webhooks. Licensing is a one-time payment rather than a recurring subscription.

High-Impact Use Cases for SEO Utils

SEO consultant or agency

Managing many clients from one desktop app

Separate clients into workspaces with their own trackers and GSC properties, then deliver branded PDF or interactive dashboards on a schedule instead of rebuilding reports by hand.

In-house SEO manager

Tracking brand visibility inside AI answers

Use the AI visibility and LLM rank tracker modules to find the exact prompts where competitors are named instead of you, and to see how AI crawlers access your site.

Content and technical SEO

Fixing cannibalization and internal linking

Analyze Search Console data for keyword cannibalization, then accept AI-proposed internal links that target pages ranking in positions 4–20 and apply them to WordPress in one click.

Technical SEO engineer

Auditing AI bot crawl behavior

Analyze log files to confirm GPTBot, ClaudeBot and PerplexityBot are reaching your content, spot redirect and error rates, and find stale pages AI engines may be missing.

Rank	AI Tool	Monthly Visits	MoM Growth	Direct traffic share	Pricing	Head-to-Head
●	SEO Utils	13.65K	-25.3%	41% direct	Paid	Current
1	Rankability	84.72K	+0.8%	81% direct	Free Trial, Paid	vs Rankability
2	Surfer	249.6K	-29.3%	58% direct	Paid, Contact for Pricing	vs Surfer
3	SEOmator	187.85K	+10.6%	27% direct	Freemium, Paid	vs SEOmator
4	Rush Analytics	28.58K	+3.3%	61% direct	Freemium, Free Trial, Paid	vs Rush Analytics
5	AIclicks	46.47K	-12%	41% direct	Paid	vs AIclicks
6	findable.	25.38K	-42.2%	40% direct	Free Trial, Paid	vs findable.

SEO Utils

Traffic history

Why Choose SEO Utils

Watchouts & Trade-offs

Multi-Angle Perspectives

Traffic Acquisition Breakdown