Sierra

Sierra is a conversational AI platform aimed at businesses that want to improve customer experience and grow customer lifetime value. Instead of static chatbots, Sierra focuses on AI agents that can hold natural conversations, take actions through connected systems, and adapt over time. The company describes its offering as the leading conversational AI platform for businesses, used by large brand-name enterprises across sectors such as financial services, healthcare, telecom, media, travel and hospitality, retail, technology, and the public sector.

A central feature is Ghostwriter, an agent-building agent that can take unstructured input — standard operating procedures, transcripts, whiteboard photos, or audio recordings — or a plain-English goal, and turn it into a production-ready, multilingual, multichannel agent with built-in guardrails. Around it sits a set of operating tools: Insights Explorer for deep, research-style analysis of agent performance, Monitors that flag conversations needing attention, Experiments for multivariate testing of conversation design, and Observability that exposes tool calls, knowledge lookups, and latency. Horizon adds long-horizon planning, customer context memory, outcome optimization, and proactive engagement triggered by real-world signals.

Sierra deploys a single agent across chat, SMS, WhatsApp, email, voice, and ChatGPT, so customers get consistent help on the channel they prefer. Trust, security, and compliance are emphasized, including a public Trust Center. Notably, Sierra prices on outcomes rather than seats: the company states customers pay for a job well done, aligning cost with the value the agent delivers.