Spray is an AI-powered influencer gifting and product-seeding platform built by Indent Corp for brands that want creator partnerships but cannot staff them manually at scale. Instead of assembling lists by hand and chasing creators over email, teams use Spray's AI Vision search to identify micro to mega influencers worldwide who match a campaign's audience and goals. The platform then automates the outreach that follows, sending emails and direct messages continuously so conversations start even when your team is offline.
The workflow continues well past first contact. Spray generates influencer proposals in minutes, lets you save what works as reusable one-click templates, and monitors every proposal from sent through campaign completion. Influencer content collected across the campaign is organized in a single dashboard, so nobody has to hunt through inboxes or spreadsheets to see what was published. Campaign reporting translates raw influencer metrics into clear, actionable direction for future marketing decisions, and you can curate a personal roster of proven creators to work with again.
For brands without an in-house creator program, Spray also operates as an agency. Its team handles business-aligned content planning, runs discovery processes to find a winning content formula while maintaining production standards, and delivers analytics that guide later campaigns. The company highlights campaigns such as an AI-driven program with K-beauty brand SKIN1004 and publishes guidance on measuring influencer marketing success.
