Sprites.ai positions itself as an AI ads team rather than a single-purpose ad generator. The workflow has three stages: Research, which mines competitors' longest-running ads and the hooks and formats behind them; Creatives, which produces statics and videos in your brand; and Media buying, which launches and optimizes campaigns against a target such as ROAS, CPL or booked meetings. An SEO and AI-visibility side covers articles, site audits, keyword research and getting cited in AI answers.
The platform is built for lean teams. Instead of briefing an agency or hiring a specialist per channel, a marketer or founder briefs the agent in plain English and approves changes. It connects to ad accounts through official partner APIs, reads conversion data from analytics and search tools, pulls pipeline context from CRMs such as HubSpot, Salesforce, Pipedrive and Zoho, and publishes landing pages or articles to WordPress, Webflow, Framer and Shopify. It also exposes an MCP endpoint so the same accounts and approvals can be driven from Claude, ChatGPT, Gemini or Cursor.
Pricing starts with a 7-day trial for $1. The Build plan is aimed at users who want to keep their hands on the wheel with one agent and 4,000 monthly credits, while Launch and Grow add more seats, business profiles, omni-channel budget optimization and the full set of six ads agents plus an AEO agent. Scale is an unlimited, white-label tier for larger spenders and agencies.
