Userflow

Userflow is a product adoption and onboarding platform for SaaS teams. It lets product and growth people build interactive in-app experiences — tours, checklists, surveys, banners, and a searchable help resource center — through a visual, no-code editor, then target them at specific user segments based on plan, behavior, or lifecycle stage. The intent is straightforward: help new users reach their first success and keep existing users discovering features so activation, retention, and expansion improve.

The platform also carries AI capabilities. An embedded AI assistant can answer user questions inside the product and point them to the right next step, and smartflow logic helps route users through sequences based on what they do (or fail to do). Everything is instrumented, so teams can see completion rates, drop-off points, and how onboarding correlates with engagement.

Userflow is aimed at product-led SaaS — from early-stage startups to larger teams with enterprise security requirements. Implementation does require embedding a snippet or SDK in your app and mapping the CSS selectors or events that trigger flows, so a small amount of engineering involvement is normal even though the flows themselves are built without code. Pricing is usage-based on monthly active users, with a free trial and an enterprise plan by quote.