Versive

Versive is an AI-first user research platform built by Mirio, Inc. for product, design, marketing, and research teams that need answers faster than traditional research cycles allow. Instead of stitching together a survey tool, a scheduling app, a transcription service, and a spreadsheet, teams define a study once and let AI handle moderation, follow-up probing, transcription, and synthesis. A single study can mix qualitative AI-moderated interviews, quantitative survey questions, and usability tasks, giving you both depth and scale in one dataset.

The workflow is organized into three stages: create, collect, and insights. In the create stage you can build a study manually or ask the assistant to draft one from a document, prototype, or prompt. Collection supports real participants from partner panels with millions of vetted B2C and B2B respondents, your own users via public links, unique tracked links, or built-in email invitations, and embedded studies delivered through an SDK for in-context feedback. When results come in, the assistant summarizes themes, generates recommendations, and produces shareable reports, while raw data remains downloadable for teams that prefer their own analysis pipelines.

The product also supports synthetic AI personas that test your concepts like representative users, which is useful for validating messaging or flows before committing recruitment budget. Versive publishes an MCP server and developer API so studies can be launched and analyzed from compatible AI agents and tools, and the company states it is SOC 2 Type II certified and GDPR compliant with a policy of never training models on customer data. Public materials position it as an alternative to Qualtrics, UserTesting, and Maze for teams that want continuous, low-friction research rather than a few large projects per year.