Accurate attribution and a trusted data layer for D2C brands
Estimated monthly website visits
Similarweb estimates for this domain, not active users. Only available observation months are shown; collection date is separate from the traffic period.
Collected Nov 11, 2026
This is our editors' assessment out of 5, not an average of user ratings. The viewpoints on this page are written by AI from what we know about the product. They are not customer reviews.
According to OpenAITools.app telemetry verified on 2026-11-11, BooleanMaths (booleanmaths.com) is an AI platform indexed under AI Marketing generating 30.69K monthly visits with a month-over-month traffic delta of -3.21K (-9.5%). Its primary geographic market is Global (— traffic share), and it operates on a Free Trial, Contact for Pricing pricing model. Top competing alternatives by monthly volume include Triple Whale (1.59M visits/mo), TrueROAS (3.66K visits/mo), Lebesgue (23.74K visits/mo).
Finally fixed our Shopify attribution gaps. Server-side tracking is rock solid.
Live P&L view is a game changer for our ad spend.
Clean data at last.
Demo booking required for pricing is annoying.
AI-synthesized perspectives grounded in live site inspection, pricing structure, and category benchmarks — presented as editorial viewpoints rather than individual customer testimonials.
Sends enriched purchase events to Meta and Google Ads conversion APIs to improve match quality and reduce dependence on browser-side pixels.
Resolves overlapping journeys across Meta, Google, email, and other channels with multi-touch modelling for first-touch and channel comparisons.
Puts contribution margin, COGS, shipping, RTO, and ad spend in one live view so scaling decisions are made on profit, not just ROAS.
Recovers orders lost to third-party checkouts, COD, RTO, and cross-browser journeys, and adds post-purchase surveys to capture customer intent.
Exposes the data layer via an MCP server so teams can run prebuilt or custom prompts in Claude, ChatGPT, or Gemini for ROAS decomposition and creative diagnostics.
BooleanMaths positions itself as an "AI marketing engine" whose value is trustworthy data first. Rather than another dashboard that reads whatever the pixel captured, it emphasises server-side event collection: enriched purchase events are sent directly to Meta and Google Ads conversion APIs so ad platforms receive cleaner signals and attribution is less dependent on browser cookies.
The platform layers several analytics products on top of that data layer. Multi-channel attribution untangles overlapping journeys across Meta, Google, and email. User journey enrichment recovers sessions lost to third-party checkouts, cash-on-delivery orders, return-to-origin shipments, and cross-browser paths. A live P&L brings contribution margin, COGS, shipping, and ad spend into one view, and post-purchase surveys capture stated customer intent to validate the modelled attribution.
More recently BooleanMaths has leaned into agentic workflows. Its MCP Labs exposes the marketing data layer through a Model Context Protocol server, so teams can run prompts in Claude, ChatGPT, or Gemini to decompose ROAS, diagnose creatives, or plan seasonal demand. A newer BooleanVision feature tracks creative assets, extracts hooks and messaging, and recommends combinations. Pricing is quoted after a demo, and the company publishes benchmark case studies across dozens of D2C brands.
Compare reported conversions against GA4 and native platform tools, then recover orders that were never attributed because they completed on third-party checkouts or in another browser.
Use server-side events and multi-touch attribution to give Meta and Google cleaner signals, then shift budget toward channels that genuinely drive incremental revenue.
Track COGS, shipping, returns and RTO alongside ad spend in a live P&L to confirm campaigns are profitable before scaling them.
Query the marketing data layer from Claude, ChatGPT, or Gemini through MCP to decompose ROAS or diagnose underperforming creatives without manual exports.
Side-by-side telemetry comparison of competing AI tools in the same primary category
| Rank | AI Tool | Monthly Visits | MoM Growth | Direct traffic share | Pricing | Head-to-Head |
|---|---|---|---|---|---|---|
| ● | BooleanMaths | 30.69K | -9.5% | 80% direct | Free Trial, Contact for Pricing | Current |
| 1 | Triple Whale | 1.59M | +1.1% | 78% direct | Freemium, Paid | vs Triple Whale |
| 2 | TrueROAS | 3.66K | -64.3% | 88% direct | Free Trial, Paid | vs TrueROAS |
| 3 | Lebesgue | 23.74K | -24.3% | 41% direct | Freemium, Free Trial | vs Lebesgue |
| 4 | Growify | 8.51K | +11.5% | 41% direct | Paid (quote-based); Contact for Pricing | vs Growify |
| 5 | HypeAuditor | 917.62K | +0.5% | 26% direct | Contact for Pricing | vs HypeAuditor |
| 6 | Polar Analytics | 44.21K | -23.6% | 64% direct | Free Trial, Paid | vs Polar Analytics |
Know what's actually working in your ecommerce business — and act on it instantly.
Know what's actually working in your ecommerce business — and act on it instantly.
Order-verified attribution that feeds real sales back to Meta and Google
Order-verified attribution that feeds real sales back to Meta and Google
An AI CMO that explains your e-commerce marketing data and tells you what to do next
An AI CMO that explains your e-commerce marketing data and tells you what to do next
AI attribution that shows which marketing channels actually earn their budget
AI attribution that shows which marketing channels actually earn their budget
AI influencer marketing platform to find, vet, and run creator campaigns
AI influencer marketing platform to find, vet, and run creator campaigns
The AI data platform that gives ecommerce teams and their agents one trusted source of truth
The AI data platform that gives ecommerce teams and their agents one trusted source of truth
Shopify analytics that explain why your numbers moved
Shopify analytics that explain why your numbers moved
Unify ad and e-commerce data in one marketing dashboard
Unify ad and e-commerce data in one marketing dashboard
Triangulated measurement: incrementality, MMM and causal attribution
Triangulated measurement: incrementality, MMM and causal attribution
A marketing OS that watches your channels, explains what changed and does the work
A marketing OS that watches your channels, explains what changed and does the work
Automate Amazon PPC with rules you fully control
Automate Amazon PPC with rules you fully control
AI search visibility analytics for marketing teams
AI search visibility analytics for marketing teams
