ALFI (Alfi) is an enterprise SaaS platform that applies artificial intelligence and computer vision to digital out-of-home advertising. Its most distinctive deployment is an exclusive network of AI-powered screens mounted in the back of Uber and Lyft rideshares, where the system matches passenger profiles with relevant advertising in real time. The same intelligence layer is also used in retail, mall and airport locations.
The core idea is that out-of-home advertising has historically been blind — a screen has no idea who is standing in front of it. ALFI's software turns a digital display into an intelligent screen that detects audience demographics, such as age and gender, and serves more relevant messaging. Advertisers gain verified impressions and real-time audience analytics they could not previously obtain in this medium.
Privacy is the platform's central design constraint. ALFI uses facial detection rather than facial recognition: it analyses perceptual cues and patterns to estimate age and gender but does not identify anyone, track individuals, or record or store facial images. Because no personal data is collected at all, the company states its technology is built to GDPR, CCPA and HIPAA standards and no user consent is required. ALFI is operated by Lee Digital, LLC and is targeted at brands, agencies and retail partners rather than individual self-serve users.
