Hubtype is an agentic customer-experience platform built around business messaging, with WhatsApp as its anchor channel. The premise is simple: customers already live in messaging apps, so support and sales should happen there too, with transactional capability rather than just an FAQ bot. Teams use a visual flow builder to design journeys, an AI agent layer to handle intent, and a centralized helpdesk for the conversations that need a person.
The agent model is split in two directions. Customer-facing agents specialise in sales, customer service and marketing, handling qualification, upsell and self-service. Team-facing agents — Copilot, Data Capture, QA and Analytics — support the humans behind the desk, all coordinated by an orchestrator. Around that sits an analytics suite for measuring where customers stall, plus interactive elements like buttons, carousels and lists that lift automated completion rates above what a text-only menu can achieve.
Hubtype has been an official Meta Business Partner since the WhatsApp Business API opened to businesses in 2018, and it leans hard on enterprise readiness: end-to-end encrypted conversations, secure SSL webhooks and ISO 27001 certification, which is what allows banks, insurers and other regulated businesses to run on the channel. Integrations with CRM, helpdesk, CMS and analytics tools are designed to sit on top of your existing stack rather than replace it. Published customer figures include 80-85% automated interaction rates and double-digit call deflection.
