Jurny positions itself as the first AI-native operating system for hospitality, sold under the name jOS. Rather than bolting an AI assistant onto a traditional property management system, Jurny built the platform around NIA — a Network of Intelligent Agents in which each agent owns a distinct slice of operations, from a personalised knowledge base and an AI copilot to a data scientist agent, a review manager and a concierge/upsell agent. The company targets operators who have outgrown spreadsheets and single-tool stacks, particularly multi-unit short-term rental portfolios, boutique hotels and branded property groups.
Operationally, jOS connects Airbnb, Vrbo, Booking.com, Expedia and 95+ booking channels alongside WhatsApp, Stripe, PriceLabs, Turno and other tooling, so a guest message can trigger a reply, a reservation update and a cleaner dispatch from one system. The Unified AI Inbox centralises conversations across OTAs, SMS, email, web chat and phone, while the AI copilot lets managers block calendars, adjust rates or pull reports by voice or text.
Jurny's pricing page shows a unit-based model: an AI-Powered PMS base plan starting at $39 per unit per month (about $27.30 on annual billing), a $400 monthly minimum, and optional modules for guest experience, smart devices, guest screening, pricing intelligence and property operations priced per unit. Because it bundles channel management, automation and analytics into one subscription, Jurny appeals to operators scaling past roughly a handful of doors who want to reduce per-tool overhead.
