What does Permut actually do?

Permut builds AI agents for ecommerce customer service. They handle order tracking, returns, cancellations and routine inquiries across web, in-app chat, WhatsApp, Instagram and email, and turn every interaction into structured insights.

How is pricing structured?

Plans are priced by inbound conversation volume, where one credit equals one inbound conversation. A Business tier covers 400 inbound conversations per month and a Growth tier covers 1,400, with custom volume above that. Yearly billing saves 20%.

Can I control what the AI agent says?

Yes. You can set guardrails in natural language to keep tone on brand, prioritise resolution, and prevent the agent from exposing personal data. You also monitor conversations and adjust behaviour over time.

What kind of results do customers report?

Permut reports outcomes such as a 43% and 74% resolution rate for ecommerce clients, a +20% CSAT result for a property management company, and more than 500 hours per month saved for a premium streetwear brand.

What is Permut's monthly traffic and growth trend?

Permut currently receives 3.11K monthly visits, with a month-over-month traffic change of +1.23K (+65.5% growth rate). Its primary source market is Spain (100% share), including 1.25K direct visits/mo and — organic search visits/mo.

Is Permut free? What is its pricing model?

Permut operates on a Freemium pricing model. Per-conversation plans. One credit equals one inbound conversation. Business covers 400 inbound conversations/month at €310/mo billed yearly; Growth covers 1,400 at €790/mo; Custom is tailored for higher volume. Yearly billing saves 20%. Outbound add-on billed at €0.05 (marketing) and €0.025 (utility) per conversation. Book-a-demo sales model. Supported billing and checkout platforms include: not listed.

Permut — AI Tool Traffic (3.11K/mo), Pricing, API & Alternatives

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About Permut

Brand-aligned agent setup

Describe brand tone, business rules and resolution priorities in plain language, then let the agent apply them consistently across every reply.

Visual workflow builder

Trigger events or webhooks, define goals, evaluate conditions and execute automations with a no-code logic layer on top of the conversation.

Omnichannel deployment

Run one agent across website widget, web app, WhatsApp, Instagram and email, connected to your existing stack through webhooks and MCP.

Visibility and control

Monitor live conversations, apply guardrails and tune behaviour over time, with full transparency into what the agent is doing.

Insight analytics

Every interaction is transformed into structured data about intent, friction and revenue opportunities, so support becomes a growth signal.

Permut is positioned as an operating system for building and running AI agents at scale in ecommerce. Agents are configured with natural-language instructions, business rules and real workflows, then deployed through trigger events and webhooks, goals, conditions and actions. The same agent runs on your website, web app, WhatsApp, Instagram and email so customers get a consistent experience regardless of channel.

The platform places heavy emphasis on control. You can define guardrails around tone, resolution priorities and data protection, monitor live conversations, and adjust behaviour as you learn. Permut then turns every interaction into structured insight about intent, friction and revenue opportunity, giving teams a feedback loop they can act on rather than a black box.

Permut markets itself on measurable outcomes. Published customer stories cite a 43% resolution rate with a mobility brand, +20% CSAT with a property company, over 1,000 qualified leads for a telecom client, a 74% resolution rate in the first week with a retail brand, and more than 500 hours per month saved for a streetwear label. An optional outbound add-on lets brands send proactive marketing and utility messages, billed per outbound conversation.

High-Impact Use Cases for Permut

Ecommerce support team

Automate order tracking and WISMO queries

Let the agent verify an order and answer 'where is my order' instantly instead of queueing a human ticket.

Operations manager

Process returns and cancellations

Handle high volumes of returns and cancellations automatically while keeping policy and brand tone consistent.

Sales team lead

Qualify and route leads

Qualify inbound leads via WhatsApp, capture context, and hand a prepared conversation to the sales or call centre team.

Head of CX

Measure customer satisfaction and churn signals

Use structured insight from every interaction to spot friction and revenue opportunities and improve the overall experience.

Rank	AI Tool	Monthly Visits	MoM Growth	Direct traffic share	Pricing	Head-to-Head
●	Permut	3.11K	+65.5%	40% direct	Freemium	Current
1	Gorgias	2.66M	+2.4%	78% direct	Contact for Pricing	vs Gorgias
2	Aide	9.98K	-1.1%	40% direct	Free Trial, Paid, Contact for Pricing	vs Aide
3	DigitalGenius	59.27K	+11.8%	72% direct	Contact for Pricing	vs DigitalGenius
4	Siena AI	45.59K	-31.5%	40% direct	Contact for Pricing	vs Siena AI
5	Intercom	4.47M	+2.7%	80% direct	Free Trial, Paid	vs Intercom
6	Octocom	68.12K	+26.2%	83% direct	Paid, Contact for Pricing	vs Octocom

Permut

Traffic history

Why Choose Permut

Watchouts & Trade-offs

Multi-Angle Perspectives

Traffic Acquisition Breakdown