Standard AI

Standard AI positions itself as an in-store intelligence provider for physical retail. Its flagship product, VISION, connects to the camera infrastructure a retailer already owns, builds a digital twin of the space and defines zones or areas of interest — media placements, merchandising areas, service counters — that are then tracked continuously. Video is analysed at the edge with modest compute requirements, so footage stays local while only anonymised metrics travel to the cloud, which reduces bandwidth and simplifies IT integration.

The emphasis is on measurement rather than modelled estimates. The platform tracks awareness, engagement and conversion for in-store media and fixtures, so teams can judge which promotions, signage and layouts actually influence shoppers. It also captures staff interactions and shopper journeys, which helps retailers match staffing to demand and rework floor plans based on observed behavior instead of transaction logs alone.

Standard AI states that its models never use facial recognition, and that privacy preservation is part of the architecture rather than a setting. Deployment starts with an assessment of existing camera coverage and a short calibration period, after which data is delivered through dashboards or direct delivery into the retailer's own systems. Pricing is not published: retailers book a demo and agree commercial terms with the sales team.