Yabble

Yabble positions itself as a single subscription that covers every stage of the research workflow. The Virtual Audiences module creates AI personas grounded in real audience profiles, so teams can stress-test creative concepts, pack designs and campaign imagery before spending budget on live research. Gen acts as an AI research agent that answers plain-language business questions and pulls out the drivers behind the numbers.

Count handles the heaviest lifting on qualitative data. It themes open-ended survey responses, counts how often each theme appears, attaches illustrative sample comments and reports sentiment — work that traditionally takes analysts days of manual coding. Yabble markets the speed difference as roughly a thousand times faster than a human on large datasets.

The company works with brands and market research agencies worldwide, and after its 2024 acquisition it operates as part of the YouGov group with offices in New York and Auckland. Access is subscription-based, sold through a demo-led sales process rather than self-serve sign-up.