B2Metric is an AI-native predictive customer data platform (CDP) aimed at marketing, growth, ecommerce and retention teams. It consolidates first-party data from web, app, CRM and messaging channels into unified Customer 360 profiles, then runs predictive models — churn risk, customer lifetime value, next best offer and anomaly detection — on top of that shared foundation.
The platform is deliberately organized as four cooperating AI agents. Flowly designs and launches omnichannel journeys with drag-and-drop logic. The AI Decisioning Studio picks the next best action for each customer and learns from every response. SignalOne handles server-side, first-party tracking and attribution. Asky turns natural-language questions into answers, charts and automated actions, so teams can get insight without waiting on analyst backlogs.
B2Metric also offers an explainable AI layer that documents why each decision was made, and it markets itself as ISO 27001 and SOC 2 certified. According to the company, it has delivered results including a 35%+ churn reduction at Türk Telekom and a 15% churn reduction at İşCep (İş Bankası). Pricing is sales-led for enterprise deployments, with a free self-serve starting point for evaluation and a paid tier for advanced capabilities.
