
Agentic HR platform uniting HRIS, performance and talent management

AI performance reviews and goals that actually get run
Estimated monthly website visits
Similarweb estimates for this domain, not active users. Only available observation months are shown; collection date is separate from the traffic period.
Collected Nov 11, 2026

This is our editors' assessment out of 5, not an average of user ratings. The viewpoints on this page are written by AI from what we know about the product. They are not customer reviews.
According to OpenAITools.app telemetry verified on 2026-11-11, Effy (effy.ai) is an AI platform indexed under AI Productivity Tools generating 13.99K monthly visits with a month-over-month traffic delta of -4.93K (-26.1%). Its primary geographic market is United States (38.5% traffic share), and it operates on a Freemium, Contact for Pricing pricing model. Top competing alternatives by monthly volume include Leapsome (290.48K visits/mo), Windmill (Windy) (24.48K visits/mo), Teaming (944 visits/mo).
Actually got our team through review season without endless spreadsheet hell.
AI summaries of 360 feedback are surprisingly sharp and actionable.
Customizing templates takes a bit of initial configuration.
Best performance review tool we have tried so far.
AI-synthesized perspectives grounded in live site inspection, pricing structure, and category benchmarks — presented as editorial viewpoints rather than individual customer testimonials.
Raw feedback from reviews is distilled into individual and company-wide reports that are ready to present, cutting the administrative work of each cycle.
Run 360s, peer reviews, upward reviews, self-assessments, probation check-ins and annual reviews with customizable forms and flexible workflows.
Set company, team and individual goals with auto-calculated progress, then include them automatically in review cycles.
Reminders and review tasks arrive where employees already work, with email automation for those who prefer it.
Visibility and anonymisation settings protect candid feedback, with AWS hosting, an optional EU region, GDPR compliance and retention controls.
Effy takes a deliberately focused approach to performance management. Instead of shipping fifteen modules employees never open, it concentrates on the two things most HR teams actually need to run: review cycles and the goals that should inform them. That means 360-degree feedback, peer reviews, upward reviews, self-assessments, probation check-ins and annual reviews, all with customizable forms, flexible workflows, visibility and anonymisation controls, and automated reminders through Slack and email.
The AI layer is where Effy saves the most time. Raw feedback is turned into clear summaries and reports ready to present, so managers spend their effort on conversations rather than on assembling comments into a document. Goals and OKRs cascade from company to team to individual level, with progress tracked as measurable metrics, project-style action items or auto-calculated values from child goals, and stakeholder reviews of accomplishments are built in.
Effy leans hard into the done-with-you model. The company reports that 350+ organisations across more than 30 countries use it and that 84% of customers launch without an implementation call, since most HR teams can run their first cycle the same day they sign up. Pricing starts at $3 per seat per month with no implementation fees, and the free plan covers up to five users with no time limit. Review data is hosted on AWS with an EU region available for data residency, and the platform states GDPR compliance with retention and deletion controls.
Configure a 360 or annual cycle with custom forms, send automated Slack reminders, and arrive at presentation-ready reports without an implementation project.
Run structured probation reviews that give new hires clear early feedback instead of a rushed conversation at the end of the trial period.
Cascade company OKRs to teams and individuals, track progress automatically, then let goal results flow into review conversations.
Collect peer and upward input through Slack, use AI summaries to see the signal, and hold more useful one-on-one conversations.
Side-by-side telemetry comparison of competing AI tools in the same primary category
| Rank | AI Tool | Monthly Visits | MoM Growth | Direct traffic share | Pricing | Head-to-Head |
|---|---|---|---|---|---|---|
| ● | Effy | 13.99K | -26.1% | 40% direct | Freemium, Contact for Pricing | Current |
| 1 | Leapsome | 290.48K | -9.6% | 79% direct | Contact for Pricing | vs Leapsome |
| 2 | Windmill (Windy) | 24.48K | +20.6% | 41% direct | Contact for Pricing | vs Windmill (Windy) |
| 3 | Teaming | 944 | +926.1% | 38% direct | Free Trial, Paid | vs Teaming |
| 4 | Twiser | 11.13K | +17.4% | 61% direct | Contact for Pricing | vs Twiser |
| 5 | GeniusReview | 1.04K | 0% | 39% direct | Free Trial | vs GeniusReview |
| 6 | Nifty | 99.05K | -7.7% | 36% direct | Freemium, Free Trial | vs Nifty |

Agentic HR platform uniting HRIS, performance and talent management

AI performance reviews grounded in your team's actual work
AI performance reviews grounded in your team's actual work

Continuous performance insights, not once-a-year reviews
Continuous performance insights, not once-a-year reviews

One performance rhythm across goals, competencies, learning and employee engagement
One performance rhythm across goals, competencies, learning and employee engagement

Draft tailored 360° performance reviews in minutes
Draft tailored 360° performance reviews in minutes

All-in-one project management where human teams and AI agents work from one plan
All-in-one project management where human teams and AI agents work from one plan

AI-powered employee feedback and KPI automation for faster performance reviews
AI-powered employee feedback and KPI automation for faster performance reviews

The AI super app for work — tasks, projects, calendar and meetings in one place
The AI super app for work — tasks, projects, calendar and meetings in one place

Turn employee feedback into AI summaries, insights and team growth
Turn employee feedback into AI summaries, insights and team growth

SpecialistKnow yourself, then build the life you want
SpecialistKnow yourself, then build the life you want

Intrinsic motivation data and an AI TalkCoach for harder management conversations
Intrinsic motivation data and an AI TalkCoach for harder management conversations

AI career copilot for resumes, LinkedIn, and the whole job hunt
AI career copilot for resumes, LinkedIn, and the whole job hunt