inPowered AI

inPowered AI is a sell-side AI decisioning platform for programmatic advertising. The company used to live at inpwrd.com and now operates at inpowered.ai, which is why the old domain forwards you straight to the new site. Rather than sitting inside a DSP and tweaking bids after the fact, its DecisioningOS runs models directly on the exchange, evaluating inventory at the impression level for each audience before the transaction is finalised.

The commercial pitch is built around outcomes rather than impressions. Buyers access curated inventory through first-party PMP deal IDs across CTV, video and display, and the AI optimises each impression toward a business KPI that the client actually reports on, such as brand lift, search lift, verified store visits, app subscriptions, attention or customer lifetime value. Under the hood, the models blend data from partners including Kantar, Cint, EDO, Innovid, PlaceIQ and Adelaide with the advertiser's own first-party data, so targeting reflects both panel-level insight and the brand's own customer signals.

The most recent product milestone is the launch of DecisioningOS with PMG Solutions, and published case studies include a national retailer cutting cost per store visit by 80% and a soft drink brand lifting targeted reach by 53%. This is an enterprise platform for agencies and brands with serious media budgets; pricing is not published and every engagement starts with a demo request.